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More than 35 million people have downloaded Seriously’s Best Fiends games, according to CEO Andrew Stalbow. Now the 45-person startup is trying to turn the trilogy into a multimedia brand.

“We’re trying to build the ‘Pixar of mobile’,” says Stalbow, a former Rovio-er and former senior VP of mobile at 20th Century Fox . “That means two new games and the first animated shorts, set inside the Best Fiends universe.” Northzone, an early backer of Spotify and Avito, led an $18m series A round in August 2015.

Seriously CEO Andrew Stalbow
Seriously CEO Andrew Stalbow